Product Review: Pure Protein Chocolate Deluxe Protein Bar

This was a new one for me... I have a lot of protein bars to review that I use regularly these days or that I've tried a while back. This one, on the other hand, is one that I just bought yesterday to try and to review for you guys. I've heard lots of other folks comment on using the Pure Protein bars regularly. I have never tried any of them. I have a couple other flavors to try still.

This is one DENSE bar! Even the Atkins bars I love so much are more of a nougat texture than this bar. It is very tight/dense/solid. And, the package picture of the bar is deceiving as well. Here's a comparison pic:

See the difference??
The pic on the wrapper makes it look like it has little crispies in it and is sort of oozy with something that looks fudgy. And, it IS a chocolate DELUXE after all! But, in reality, it is a very simple and solid bar that I found to have a protein-y aftertaste. I prefer a bar that does not have any distinct protein taste--while eating OR afterwards. This one did. And, while I know that some folks would say that it is what it is--a protein bar, I eat them as snacks usually and it is nice to eat something that is reasonably good for you while not really tasting like you're eating protein. Does that make sense?? I would have NO problem keeping the kiddo out of this one as she won't eat a protein bar that tastes like protein! LOL

FROM THE MANUFACTURER'S WEB SITE:
For many of us, chocolate is heaven. With the Pure Protein Chocolate Deluxe high protein bars, you get all the flavor of chocolate without all of the sugar . It’s loaded with 20 grams of high quality protein, packed with vitamins and minerals…. and has 0 grams trans fat. With Pure Protein Bars… heaven isn’t too far away.

INGREDIENTS: Protein Blend (Whey Protein Hydrolysate, Whey Protein Isolate), Coating (Maltitol, Fractionated Palm Kernel Oil, Whey Protein Concentrate, Cocoa Powder (processed with alkali), Calcium Carbonate, Natural Flavor, Soy Lecithin, Sucralose), Hydrolyzed Collagen, Glycerin, Cocoa Powder, Water, Milk Protein Isolate, Milk Chocolate Drops (Sugar, Whole Milk Powder, Chocolate Liquor, Cocoa Butter, Milk Fat, Soy Lecithin, Natural Vanilla Flavor), Maltitol Syrup, Natural Flavor, Calcium Carbonate, Peanut Flour, Vitamin and Mineral Blend (Ascorbic Acid, Tricalcium Phosphate, d-Alpha Tocopheryl Acetate, Niacinamide, Zinc Oxide, Copper Gluconate, d-Calcium Pantothenate, Vitamin A Palmitate, Pyridoxine Hydrochloride, Thiamin Mononitrate, Riboflavin, Folic Acid, Biotin, Potassium Iodide, Cyanocobalamin), Sucralose, Soy Lecithin, Wheat Germ, Almond Meal.

Directions: Adults, for best results drink 8 fl. ounces of water or other liquid with
this bar.
WARNING: This product contains sugar alcohols, which may cause
gastrointestinal discomfort. Excessive consumption may have a laxative effect.
©2007 Manufactured exclusively for
Worldwide Sport Nutritional Supplements, Inc.
Bayport, NY 11705
Questions? Call toll free 1-800-854-5019
VISIT OUR WEBSITE AT www.eatgoodlookgreat.com

Nutrition Facts (click to go to their site)
Serving Size 1 Bar (50g)
Servings Per Container 1
Amount Per Serving
Calories 180 Calories from Fat 40
%Daily Value*
Total Fat 4.5g 7%
Saturated Fat 3.5g 17%
Trans Fat 0g
Cholesterol 10mg 3%
Sodium 105mg 4%
Potassium 110mg 3%
Total Carbohydrate 17g 6%
Dietary Fiber 2g 8%
Sugars 2g
Sugar Alcohol 4g
Protein 20g 39%
Vitamin A 25% Vitamin C 25%
Calcium 25% Iron 10%
Vitamin E 20% Thiamin 25%
Riboflavin 25% Niacin 25%
Vitamin B-6 20% Folic Acid 25%
Vitamin B-12 20% Biotin 20%
Pantothenic Acid 25% Phosphorus 10%
Iodine 20% Magnesium 6%
Zinc 25% Copper 30%
*Percent Daily Values are based on a 2,000 calorie diet.


LOVIN' LIFE WITH LEA INFO
Product Name: Pure Protein Chocolate Deluxe Protein Bar

Product Type (meal replacement, protein bar, snack, etc): Protein Bar

Where Can I Get/Find It? some grocers (I got mine at Krogers), Walmart, Target, etc...

Cost: single bar at Krogers is about $1.39, boxes of 5 at Walmart are about $5

Pros: This bar is nutritionally sound. BUT, since I didn't really like this one, I'll go by my rules for protein bars--calories are decent at 180, carbs are 17 with only 2 fiber (I like to see more), so 15 net carbs which compared to the 20 grams of protein is cool, and the sugars aren't too high--2 sugars and 4 sugar alcohols. It is also a small (1.76 oz) bar which is good for folks with very limited pouch capacity. It is also cheap and easily found at local retailers.

Cons: definite protein-y aftertaste and deceptive pic on wrapper leads you to think this bar is different than it actually is

Overall Rating: Maybe Baby! I am not sure if I'll buy this one again or not. It would depend on my needs at the time. It is nutritionally worthy, but just not up to my taste standards. I know literally hundreds of folks who love them though!